Branding and brand identity design that gets your business recognised, remembered and chosenBranding thatgets yourecognisedrememberedchosen
Make your brand hard to mistake. Even harder to forget.
Brand strategy, logo design and complete visual identity systems for startups and growing businesses. We shape how you look, sound and show up, so the right customers know it’s you before they read your name.
People size up a business in seconds. Before they read your About page or check your prices, they’ve already decided whether you look credible. A strong brand makes that decision easy. It tells the right customers who you are, what you stand for and why you’re worth choosing, and it says it the same way on your website, your packaging and your social feed.
Start with a brand that looks established from day one, so early customers, partners and investors take you seriously.
Growing businesses that have outgrown their look
Your business has moved on but your logo and materials haven’t. We bring them up to where you are now.
Established brands planning a refresh
Keep the recognition you’ve earned and fix what feels dated, inconsistent or hard to use across channels.
What's included
Every brand we build has three layers. Take the full system, or start with the part you need most.
01 Strategy
Brand strategy
We work out what your brand needs to stand for, who it is for and how it should feel, then write it down so every design decision has a reason behind it.
Brand platform
Mission and values
Personality
Brand positioning
We look at where you sit next to your competitors, find the space you can own, and turn it into a clear statement your whole team can repeat.
Competitor review
Positioning statement
Key differentiators
Audience research
We get specific about the people you want to reach: what they care about, where they spend their time and what makes them trust a business like yours.
Audience profiles
Needs and objections
Channel priorities
Brand voice and messaging
We define how your brand sounds and write the core lines you will use again and again, from your tagline to the way you introduce yourself.
Tone of voice
Key messages
Tagline options
02 Identity
Logo design
A logo made for your business and tested at every size, from a browser tab to a shop sign, with versions for light and dark backgrounds.
Primary logo
Secondary versions and icon
Print and web files
Visual identity
The full kit around your logo: patterns, icons, image style and layout rules that make your brand recognisable even when the logo is not on screen.
Graphic elements
Icon and pattern style
Image direction
Colour and typography
A colour palette and type system chosen for your audience and checked for readability, with exact values for screen and print.
Primary and secondary colours
HEX, RGB and CMYK
Font pairing and hierarchy
Brand guidelines
One clear document that shows your team, printers and partners exactly how to use your brand, with examples of what to do and what to avoid.
Logo usage
Colour and type specs
Do and don't examples
03 Application
Business stationery
Business cards, letterheads, email signatures and the everyday pieces that put your brand in people’s hands.
Business cards
Letterhead
Email signature
Brand collateral
Brochures, flyers, presentation decks, social templates and signage, all built from the same system so they look like one brand.
Print materials
Presentation template
Social templates
Packaging design
Packaging that stands out on the shelf and in the unboxing, designed with print and production needs in mind from the start.
Packaging concepts
Labels and boxes
Print-ready artwork
Brand refresh
For brands that need an update rather than a restart. We keep what people already recognise and fix what is holding you back.
Five clear steps, so you always know what's happening and what we need from you.
01
Discover
We start with a conversation about your business, your customers and where you want to go. We’ll ask a lot of questions and look closely at what you already have.
Kick-off meeting
Brand questionnaire
Review of current materials
02
Define
We turn what we’ve learned into a strategy: who you’re for, what makes you different and how you should come across. You sign it off before any design starts.
Positioning
Audience
Brand personality
03
Design
Now the visual work begins. We explore logo directions and build the strongest one into a full identity, then show it on real things like your website, cards and packaging.
Logo concepts
Colour and type
Mockups
04
Refine
You tell us what’s working and what isn’t. We refine the chosen direction together until it feels right to you and holds up everywhere it needs to.
Feedback rounds
Final adjustments
Size and colour testing
05
Deliver
You get your final files, brand guidelines and any templates in your scope, organised and ready to use. If you want, we can roll it out across your website and marketing too.
Final logo files
Brand guidelines
Templates
Every project follows these steps. We agree the timeline with you at the start, so you know when each one happens.
It's time to look at a rebrand when your brand no longer matches what you do, who you serve or the price you charge, or when it makes you look smaller than you are. Boredom with your own logo, on its own, isn't a good enough reason.
Start with what you want people to feel and who you need to stand apart from, then pick one main colour, one or two supporting colours and a set of neutrals. Test them on real things, like your website, a social post and a sign, before you fall in love with a swatch.
A focused refresh can take a few weeks. A full rebrand, from strategy to a new identity and guidelines, usually takes a few months. The design is rarely what slows it down: decisions, feedback and rolling it out are.
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A few things you might be wondering about branding.
What's included in a branding project?
It depends on what you need. A full project usually covers brand strategy, logo design, a colour and type system, brand guidelines and the key materials you’ll use every day. You can also start with one part, like a logo, and add the rest later.
How much does branding cost?
It depends on the project requirements. Tell us what you need, and we’ll share a quote before any work begins.
How long does a branding project take?
It depends on the scope. We’ll agree on a timeline with you before we start.
What's the difference between a logo and a brand identity?
Your logo is one piece. Your brand identity is the whole system around it: colours, typography, graphic elements, imagery and the rules for using them together. The logo gets you noticed, and the identity makes you recognisable everywhere else.
Can you refresh our brand instead of starting over?
Yes. If people already know your brand, we keep what works and update what feels dated or inconsistent. We’ll tell you honestly whether a refresh or a full rebrand makes more sense.
Do I need brand strategy if I only want a logo?
You can book a logo on its own. We’ll still ask a few questions about your business and customers first, because a logo designed without that context is a guess.
What files will I receive at the end?
Your logo in the formats you need for print and screen, such as SVG, PNG and PDF, along with your colour values, fonts and brand guidelines. We list the exact files in your proposal, so there are no surprises.
Can you design our website and marketing to match?
Yes. We can work on both together, so your website feels like a natural part of your brand. We also handle email marketing and social media, so everything looks and sounds like one brand.