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Coaching & Education

Altum Impact

A website and a course sales page for Lauren Taylor’s content marketing and social media coaching business. The site brings her programme, workshops, speaking and coaching onto one page. The Amplified sales page takes a visitor from a short video to a finished order.

Client
Altum Impact
Industry
Coaching & Education
Platforms
WordPress + Elementor, HighLevel
Services
Website and sales page, design and build
Launched
2024
Timeline
3–4 weeks

At a glance

The short version

The whole project in three lines.

The challenge

Lauren’s business runs in several places at once: a signature programme, live workshops, keynote talks, VIP coaching, a community group and an online store. Visitors needed one place to understand all of it and know what to do next.

What we did

In three to four weeks we designed and built a WordPress homepage that introduces Lauren, sets out her four offers and points every visitor to a call, plus a HighLevel sales page for her Amplified programme.

The outcome

One home for the Altum Impact brand, live since 2024. Interest turns into a booked call on the website, and into an order on the Amplified page, without leaving the page.

The brief

One coach, four ways to work with her

Altum Impact is Lauren Taylor’s coaching business. She helps business owners, coaches and creators grow on social media with organic content instead of paid ads.

Her work had grown into a programme, workshops, speaking and one-to-one coaching, with a course site, a community and a store alongside. She needed a site that tells that story in one place and turns interest into booked calls, and a sales page that sells Amplified on its own. Both in under a month.

What the site has to do

  • Sell four offers from one page: Digital Workshops, the Amplified programme, keynote speaking and VIP one-on-one coaching.
  • Turn interest into a call: "Schedule A Call" repeats down the page and leads to an external booking page.
  • Sell Amplified on its own page: video, trainings, member stories and the order form, all in one scroll.
  • Connect a wider ecosystem: a private community group, a Stan Store shop and a second learning site.
  • Build trust: student results, video stories, press features (LA Weekly, Disrupt Magazine, Success Magazine) and a blog.

How we approached it

Five steps, start to launch

The same five steps we use on every website, from first call to launch in three to four weeks.

01

Discover

We mapped how Lauren works with clients: what each offer is, who it’s for, and which other sites (course, community, store, booking) the website needs to send people to.

02

Plan

We planned one long page that moves from promise to proof: who Lauren helps, what she offers, what her students achieved and where she’s been featured. “Schedule A Call” sits wherever a visitor is likely to be ready.

03

Design

Lauren is the brand, so her photos and her voice lead every section. Each offer got its own clear block, and results and press got room to be seen.

04

Build

The website on WordPress with Elementor, the sales page on HighLevel with its order form. Vimeo videos and links to booking, community and store were wired in.

05

Launch

Tested on desktop, tablet and phone, then launched in 2024, three to four weeks after we started.

Design decisions

How the page is built

The homepage section by section. Tap a marked section to see it and read why it’s there.

Section 01 · Hero

One promise, one first step

Altum Impact homepage hero section with the Grow On Social button

Why we did it

The hero says what Lauren does in one line and offers one button, "Grow On Social". A visitor knows straight away whether they're in the right place.

The Amplified sales page

From first view to finished order

A long-form page on HighLevel that sells one programme. Every button on it scrolls to the same order form, so there’s only one thing to do.

01

Video first

The page opens with Lauren on video and a single “Skyrocket Your Success” button, with a note to turn the sound on.

02

Show what's inside

The six trainings sit in an open-and-close list, so the curriculum is clear without a wall of text.

03

Order on the page

The order form sits next to what’s included and the limited-time bonus, so nobody leaves the page to buy.

The full Join Amplified sales page on desktop, from the video hero to the order form
Desktop · hover to scroll
Join Amplified sales page on a phone
Phone

Launch

On every screen

Designed for desktop, tablet and phone, so the page reads as well on a phone in someone’s hand as on a laptop.

The full Altum Impact homepage on desktop
Desktop · 1440 px · hover to scroll
Altum Impact homepage on a tablet
Tablet · 1024 px
Altum Impact homepage on a phone
Phone · 390 px

Grow

The project in numbers

What we delivered, and how quickly. Live since 2024.

3–4

Weeks from start to launch

Discover to go-live, 2024

2

Pages, two platforms

The website on WordPress, the sales page on HighLevel

4

Offers on one homepage

Workshops, Amplified, keynote speaking, VIP coaching

More work

See all our branding and website projects

Case studies across every industry we work in

Start your website

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Build.
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