A website and a course sales page for Lauren Taylor’s content marketing and social media coaching business. The site brings her programme, workshops, speaking and coaching onto one page. The Amplified sales page takes a visitor from a short video to a finished order.
Lauren’s business runs in several places at once: a signature programme, live workshops, keynote talks, VIP coaching, a community group and an online store. Visitors needed one place to understand all of it and know what to do next.
What we did
In three to four weeks we designed and built a WordPress homepage that introduces Lauren, sets out her four offers and points every visitor to a call, plus a HighLevel sales page for her Amplified programme.
The outcome
One home for the Altum Impact brand, live since 2024. Interest turns into a booked call on the website, and into an order on the Amplified page, without leaving the page.
The brief
One coach, four ways to work with her
Altum Impact is Lauren Taylor’s coaching business. She helps business owners, coaches and creators grow on social media with organic content instead of paid ads.
Her work had grown into a programme, workshops, speaking and one-to-one coaching, with a course site, a community and a store alongside. She needed a site that tells that story in one place and turns interest into booked calls, and a sales page that sells Amplified on its own. Both in under a month.
What the site has to do
Sell four offers from one page: Digital Workshops, the Amplified programme, keynote speaking and VIP one-on-one coaching.
Turn interest into a call: "Schedule A Call" repeats down the page and leads to an external booking page.
Sell Amplified on its own page: video, trainings, member stories and the order form, all in one scroll.
Connect a wider ecosystem: a private community group, a Stan Store shop and a second learning site.
Build trust: student results, video stories, press features (LA Weekly, Disrupt Magazine, Success Magazine) and a blog.
How we approached it
Five steps, start to launch
The same five steps we use on every website, from first call to launch in three to four weeks.
01
Discover
We mapped how Lauren works with clients: what each offer is, who it’s for, and which other sites (course, community, store, booking) the website needs to send people to.
02
Plan
We planned one long page that moves from promise to proof: who Lauren helps, what she offers, what her students achieved and where she’s been featured. “Schedule A Call” sits wherever a visitor is likely to be ready.
03
Design
Lauren is the brand, so her photos and her voice lead every section. Each offer got its own clear block, and results and press got room to be seen.
04
Build
The website on WordPress with Elementor, the sales page on HighLevel with its order form. Vimeo videos and links to booking, community and store were wired in.
05
Launch
Tested on desktop, tablet and phone, then launched in 2024, three to four weeks after we started.
Design decisions
How the page is built
The homepage section by section. Tap a marked section to see it and read why it’s there.
Section 01 · Hero
One promise, one first step
Why we did it
The hero says what Lauren does in one line and offers one button, "Grow On Social". A visitor knows straight away whether they're in the right place.
The Amplified sales page
From first view to finished order
A long-form page on HighLevel that sells one programme. Every button on it scrolls to the same order form, so there’s only one thing to do.
01
Video first
The page opens with Lauren on video and a single “Skyrocket Your Success” button, with a note to turn the sound on.
02
Show what's inside
The six trainings sit in an open-and-close list, so the curriculum is clear without a wall of text.
03
Order on the page
The order form sits next to what’s included and the limited-time bonus, so nobody leaves the page to buy.
Desktop · hover to scroll
Phone
Launch
On every screen
Designed for desktop, tablet and phone, so the page reads as well on a phone in someone’s hand as on a laptop.
Desktop · 1440 px · hover to scroll
Tablet · 1024 px
Phone · 390 px
Grow
The project in numbers
What we delivered, and how quickly. Live since 2024.
3–4
Weeks from start to launch
Discover to go-live, 2024
2
Pages, two platforms
The website on WordPress, the sales page on HighLevel
Visitors usually leave a homepage because they can't tell, quickly, what you do, whether it's for them and what to do next. A clear headline, an obvious next step, a page that loads fast and some proof that you're good at what you do fix most of it.
Website prices vary because "a website" can mean anything from a template with your logo on it to a custom-designed site with written content, integrations and ongoing support. The price follows the number of pages, how custom the design is, who writes the words and what the site needs to do.
Most small business websites need five things: a clear home page, a page for each main service, an about page, proof that you're good at what you do, and an easy way to get in touch. Everything else is optional until it earns its place.
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