AI is useful for ideas, outlines and first drafts, but content published as-is tends to sound generic and can include mistakes. Use it as an assistant, then add what only you know: your experience, your examples, your opinions and your voice.
An accessible website works for everyone, including people who use screen readers, can't use a mouse, have low vision or simply browse on a small phone in bright sunlight. It means readable text, good contrast, clear structure, keyboard-friendly navigation and described images, and it tends to improve search and sales too.
AI search changes how some people find you: they read a written answer first and click less. It doesn't change what makes a good website. Clear pages that answer real questions, consistent facts about your business and real proof of your work matter more than ever.
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