When you run out of ideas, show how you work, answer a question customers ask, share a lesson you've learned or introduce the people behind the business. Posts that help, teach or show something real tend to do better than another "buy now".
Be where your customers already spend time and where your kind of content works, not everywhere. For most small businesses that means one or two platforms done well, rather than five done badly.
Post as often as you can keep up with good posts, every week, without burning out. For most small businesses that's two to four times a week on one or two platforms. Consistency matters much more than volume.
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