SEO helps your pages rank in search results. GEO helps AI assistants like ChatGPT and Gemini understand your business well enough to mention it in their answers. You need both, and most of the work overlaps.
Ask a few AI assistants the questions your customers would ask, in their words, and note whether you're mentioned, what's said and which sources are cited. If the answers are missing or wrong, the fix is usually clearer facts on your own site and consistent details everywhere else.
Most businesses missing from Google Maps either don't have a verified Google Business Profile, have incomplete or inconsistent details, or are outranked by competitors with more reviews and activity. Google says local results depend on relevance, distance and prominence, so improve what you can control.
Use the questions your customers really ask, in their own words. Answer each one directly in the first sentence, keep answers short and specific, and put the FAQs on the page they relate to. Good FAQs help readers first, and search tools follow.
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